Lifestyle outdoors to life in Exeter by HMKM
Architect HMKM short of clothing and equipment retailer of facial fat has been to create the final destination, active lifestyle in the store retail development in Exeter there Princess. To cover three floors, a corner in the first place, the store will include men, women and children of departments and a cafe.
Hardware such as snowboards, skis, mountain-bikes and surfboards were to be used to complement the clothing ranges and give customers the “active lifestyle” experience.
To capture the fun, adventure and outdoor feel of the brand, HMKM used a natural palette of materials, configuring them to bring energy, life and wit to the interior.
The dynamic entrance draws customers in, mixing layers of copper, corten steel and natural oak to symbolise sedimentary layers of landscape. A fluid staircase encourages people to move up through the 3 floors.
Signage is supplied by the “wire men” carrying Fat Face’s hardwear range. Changing rooms echo aluminum water bottles, with 360 degree panoramic images internally.
The cash wrap is a glass-clad mountain of books with tongue-in-cheek titles, such as “Summit for Everyone” and “Heaven & Surf”. The queuing barrier is the kind of crowd barrier you might find at a festival or street march.
The top-floor café is a community meeting area, inspired by Lonely Planet’s “Thorn Tree” travel tips forum. The perimeter is wrapped in silver birch cladding, on which customers can post comments and advice on local hot spots, events and the best surf.
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