Saturday, October 18, 2008

Building Design : Fellow travelers

Dexter Moren central London Travelodge is more a nod to his neighbor
The effect is clearly Alsop to be maintained in Southwark, with the architect of the Development Office germination Palestra Lookalike a neighbor built on a fast track program.


In front of the Palestra, through the narrow difference of Gambia Street, the hotel under the Travelodge brand recognition, taking into account some of the quirkiness of Alsop's history. Its front elevation is covered with silver-gray metal with a blue plaque, but staggered their forms echo the false Palestra qualities and there is an angle of projection is extended to the upper deck, which is a winking face its neighbor.
The architect has changed its tactics in the rear elevation, which faces a railway viaduct, with a brick facade and more small and regularly spaced windows with metal caps in blue.


In front of the Palestra, through the narrow difference of Gambia Street, the hotel under the Travelodge brand recognition, taking into account some of the quirkiness of Alsop's history. Its front elevation is covered with silver-gray metal with a blue plaque, but staggered their forms echo the false Palestra qualities and there is an angle of projection is extended to the upper deck, which is a winking face its neighbor.
The architect has changed its tactics in the rear elevation, which faces a railway viaduct, with a brick facade and more small and regularly spaced windows with metal caps in blue.


Herbert Him, design associate at the firm, said: "Our goal was to create a design that does not compete with the Palestra, but rather return to the Palestra nuances and rhythm to create a building in its own right."
Dexter Moren Associates is the design of commercial space on the street, with a lift to transport guests at the reception on the first floor. This agreement is a source of income, in turn maximize the company has already used an Ibis hotel tucked away in the Trocadero Center, in Piccadilly, and another Travelodge in Euston Square.


The customer is Blackfriars, the developer of the Palestra, which has several sites in the region, and the design and construction contractor is Galliford Try.

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